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Shropshire Businesses Fight Back After Floods

Hunter Bevan have been asked to help tourism-based businesses in areas affected by the recent flooding and high winds through a Visit England funded consultancy initiative to develop and implement plans to counteract the after-effects of extreme weather.

Shropshire Chamber of Commerce delivered a programme of seminars for tourism businesses in Shrewsbury and Ironbridge, both areas affected by the recent floods, on behalf of Visit England, Telford & Wrekin Council and Shropshire Council. The seminars, entitled ‘Weatherproof Your Business’ brought together a number of local industry experts to impart their knowledge in developing plans and tactics in marketing and business continuity. In addition to the seminars, delegates were able to take advantage of a free half-hour one-to-one discussion with experts of their choice, and to book a follow-up free 3 hour diagnostic consultancy to examine the issues they faced in more depth, to enable them to develop more robust plans to strengthen their businesses through more effective marketing, PR, social media and continuity planning, and protect them from further effects of extreme weather events in the future.

Neil Bevan, of Hunter Bevan Marketing and Design, based near Oswestry, said, “As one of the speakers delivering the marketing planning section of the seminars, I was keen to work with businesses that are finding it difficult to market themselves through difficult times, and to show them how they can prioritise their marketing objectives”. He continues, “Having a marketing plan in place, however simple, can make all the difference when disaster does strike, as you’ll know what to do, and how to keep in touch with your customers, rather than thinking, ‘What now?’. And, if you have a plan in place for the good times too, that can only serve to strengthen your business’.

Richard Sheehan, Shropshire Chamber of Commerce Managing Director, added, “The Chamber was delighted to be able to deliver these seminars to businesses who would ordinarily not be able to access the breadth expert advice imparted on the day, and within the diagnostic consultancies – particularly as we were able to access funding to deliver the seminars and consultancy free of charge to businesses who really need the advice.”

The seminars and consultancy sessions were funded by Visit England, Shropshire Council and Telford & Wrekin Council. The consultants delivering their expertise were Neil Bevan, Hunter Bevan Marketing and Design, David Bishop, Ninety One Consulting, Internet and Social Media, Felicity Wingrove, Zen PR, Carl Jones, Assistant Editor of The Shropshire Star, and David Williams of Henshalls Insurance Brokers.

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Pictured, from left:
David Bishop, Ninety-One Consulting, Rebecca Gutierrez, Leisure Tourism Officer at Telford & Wrekin Council, Dave Williams, Henshalls Insurance Brokers, Carl Jones, Deputy Editor of the Shropshire Star, Deborah Austin, Crystal Labyrinth, Ironbridge, Neil Bevan, Hunter Bevan Marketing and Design, and Richard Eley of Eley’s of Ironbridge.


Hat-trick pitch wins Derwen College Prospectus

Hunter Bevan Ltd have been appointed to work with Derwen College to design and produce their new prospectus. The College, which has recently undergone a rebranding exercise, invited a number of design agencies to pitch for the business. Hunter Bevan had been successful on the previous two occasions the project came up for tender, in 2011 and 2009, so we’re proud that our design concepts have made this a hat trick of successful pitches for Derwen College. Watch this space!


New Corporate Image for Chemostrat

Chemostrat, a Welshpool-based company with offices in the USA and Australia, has recently launched a new corporate image in a bid to create a more recognisable and stronger brand in the global market.

Word leaders and pioneers in the process of Chemostratigraphy, a service to the oil and gas industry, Chemostrat has been working with Shropshire-based graphic design and marketing agency Hunter Bevan to revitalise the design elements of their brand and create a new website, a range of printed marketing materials targeted to global geographical markets and exhibition stands which will be implemented worldwide.

Chemostrat director, Eddie Merrick, says, “As an integral part of our ambitious growth plans for the next three years, we recognised that our brand needed to evolve in line with the aspirations of the company. We’ve been able to develop a stronger new identity and the building blocks of the brand will communicate our message effectively to clients worldwide.”

Part of the rebranding process has involved the development of colour coded hexagons featuring icons that will be regognisable to geologists and client markets, symbolising the wide range of services the company now offers, in addition to it’s core service of chemostratigraphy.

Hunter Bevan creative director, Neil Bevan, says, “It’s a great opportunity to work with a progressive company like Chemostrat who really recognise the importance of design and branding as a valuable business asset. We’re looking forward to rolling out the new brand and marketing materials worldwide and gauging the results.”

In addition to the visual elements of the brand, Chemostrat are strengthening their overall marketing strategy including social media channels and email marketing, to educate existing and new clients as to the full range of services they offer.

The firm is currently expanding and doubling their laboratory and office space in Welshpool, at the town’s Buttington Enterprise Park.

 


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