We regularly work with businesses that need some guidance on how to develop a new direction for their marketing. We start by completing a marketing ‘toolkit’ which provides insight and information for developing marketing strategy and tactics to meet their business objectives. It’s a fantastic exercise for evaluating current business status and brainstorming ideas for moving forward.
Signal, leading charity supporting the Deaf and hard of hearing, approached us to provide them with guidance and strategies to help them establish a clear direction for their marketing. We conducted our marketing toolkit with trustees, managers and team members to draw out valuable information which we translated into a full marketing audit with recommendations for strategy and example campaign ideas.