Shropshire Businesses Fight Back After Floods

Hunter Bevan have been asked to help tourism-based businesses in areas affected by the recent flooding and high winds through a Visit England funded consultancy initiative to develop and implement plans to counteract the after-effects of extreme weather.

Shropshire Chamber of Commerce delivered a programme of seminars for tourism businesses in Shrewsbury and Ironbridge, both areas affected by the recent floods, on behalf of Visit England, Telford & Wrekin Council and Shropshire Council. The seminars, entitled ‘Weatherproof Your Business’ brought together a number of local industry experts to impart their knowledge in developing plans and tactics in marketing and business continuity. In addition to the seminars, delegates were able to take advantage of a free half-hour one-to-one discussion with experts of their choice, and to book a follow-up free 3 hour diagnostic consultancy to examine the issues they faced in more depth, to enable them to develop more robust plans to strengthen their businesses through more effective marketing, PR, social media and continuity planning, and protect them from further effects of extreme weather events in the future.

Neil Bevan, of Hunter Bevan Marketing and Design, based near Oswestry, said, “As one of the speakers delivering the marketing planning section of the seminars, I was keen to work with businesses that are finding it difficult to market themselves through difficult times, and to show them how they can prioritise their marketing objectives”. He continues, “Having a marketing plan in place, however simple, can make all the difference when disaster does strike, as you’ll know what to do, and how to keep in touch with your customers, rather than thinking, ‘What now?’. And, if you have a plan in place for the good times too, that can only serve to strengthen your business’.

Richard Sheehan, Shropshire Chamber of Commerce Managing Director, added, “The Chamber was delighted to be able to deliver these seminars to businesses who would ordinarily not be able to access the breadth expert advice imparted on the day, and within the diagnostic consultancies – particularly as we were able to access funding to deliver the seminars and consultancy free of charge to businesses who really need the advice.”

The seminars and consultancy sessions were funded by Visit England, Shropshire Council and Telford & Wrekin Council. The consultants delivering their expertise were Neil Bevan, Hunter Bevan Marketing and Design, David Bishop, Ninety One Consulting, Internet and Social Media, Felicity Wingrove, Zen PR, Carl Jones, Assistant Editor of The Shropshire Star, and David Williams of Henshalls Insurance Brokers.

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Pictured, from left:
David Bishop, Ninety-One Consulting, Rebecca Gutierrez, Leisure Tourism Officer at Telford & Wrekin Council, Dave Williams, Henshalls Insurance Brokers, Carl Jones, Deputy Editor of the Shropshire Star, Deborah Austin, Crystal Labyrinth, Ironbridge, Neil Bevan, Hunter Bevan Marketing and Design, and Richard Eley of Eley’s of Ironbridge.

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