Project Focus – website upgrade for David Davies & Sons Ltd
The Client
David Davies & Sons Ltd – Funeral Directors
The Brief
Sometimes a subtle approach is required, and this was the case when we started working with well-established, family run funeral directors David Davies & Sons. They asked us to review their website and advise them on how best to update it without losing their tone of voice – this was really important to them.
As a business with roots in the region for over 180 years, they are a well known service in the community locally – but we could see that a subtle shift in focus on a new website would improve the visitor journey for people out of the area who might need the services of a funeral director, e.g. if a parent or loved one who lived locally had passed away.
The Project
We restructured the previous site navigation, to create a new website that was more focussed on the needs of the visitor. We developed the content with a slightly younger audience in mind (adults aged 35-55), whilst still reflecting the heritage & ethos of this well-respected business.
The Outcome
By working closely with the client, we were able to come up with a really good balance between retaining traditional values and appealing to a wider audience geographically.
"I had an interesting conversation with a customer last week when I was able to explore why he made the decision to come to us to arrange his mother’s funeral. He lives in London so has no knowledge of Oswestry. He chose us because of our website. He said it was the most modern and was easy to understand and informative. Well done guys, thank you."
Gillian Richards – David Davies & Sons Funeral Directors
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