Project Focus – website and rebrand for CAP Hire

The Client

Clorely Access & Plant Hire (CAP Hire) – Plant Machinery Hire

The Brief

This was a lovely project to work on with the team at Clorley Construction – a plant hire specialist, based in Shropshire.

They approached us with the need to update their website in order to improve presence online and make it easier for potential clients to contact them.

They also needed to change the business name to sound less like a building company. We reviewed their existing site and could see that it was fairly basic and didn’t really portray their services; it worked okay, but we were confident we could really make some good improvements.

The Project

We suggested a branding exercise, based on the change in business name – Clorley Access & Plant Hire – to give them identity and an easily recognisable logo for the machinery branding whilst out on hire.

This would be followed by a website rebuild, to enable mobile responsiveness plus setting them up a google business profile to help with gaining search traffic on a local level.

The Outcome

We designed a new mobile responsive brochure site, in WordPress, including a strong CTA to contact the CAP Hire team.

We included new machinery imagery and created new keyword rich copy for on-site SEO. This was backed up with a google business profile and redirect of the old site to the new, to help stimulate organic traffic.

The new logo was developed by our design team, using our 3-stage design process, to come up with a striking, easily identifiable logo whether used in small or large format.

The CAP Hire guys were really pleased with the final design and asked us to also produce them a set of branded high-vis jackets and workwear for the site team!

Any Questions?

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